You manage a top global brand or a portfolio of well-known brands. What's your best investment?

a) Advertising

b) PR & publicity

c) Social media?

So you think it could be social media? Not exactly, although many networking websites and PR firms would argue their offerings represent a valuable investment. I'm not against the potential of Facebook, Foursquare and others - anything that works well is suitable; however, for the most part if it is used in the same way as traditional media all your really accomplishing is screaming, "Look at me!" in some online space compared to your regular approach of yelling out your window as passers-by.

And here's the problem - there generally is no e-commerce function attached to the program!

It might raise your profile - but you're in business to bring in paying customers and ultimately if it doesn't do that it doesn't pay for itself as a great investment.

We'll show you how to combine entertainment/education/art or cause marketing themes (things people actually want to see) and build them around your brand, your message, and your company.

Is it easy? No. But neither is advertising, PR/publicity, or social media campaigns - the benefit of our work is that you often get to include the benefits of those established mediums, and you are free to maximize their impact.

d) ???

You could wait to see what the economy does. Or come to us for the focus you need to ignite ideas and make things happen. Our Branded Entertainment & Sponsorship programs will fine-tune your vision, augmenting strategy and creativity - and get you ready to execute on your great ideas now.