You manage a top global brand or a portfolio of well-known brands. What's your best investment?

Branded entertainment:

That's right, the whole Madison & Vine approach - bringing together Hollywood, talent, and entertainment content with agency muscle and supervision, not traditional unproductive agency thinking. Advertising has certainly gotten better - much, much better over the last ten years - but it's not the only approach for your ad spend. Being in front of consumers for thirty to sixty seconds isn't enough - you want to be there for the long-haul as a part of the content while they are enjoying it - and however they are enjoying it, video series/webisodes, radio/podcasts, cable/TV, film, music, print, and any combinations.

We'll show you how to combine entertainment/education/art or cause marketing themes (things people actually want to see) and build them around your brand, your message, and your company.

Is it easy? No. But neither is advertising, PR/publicity, or social media campaigns - the benefit of our work is that you often get to include the benefits of those established mediums, and you are free to maximize their impact.

You could wait to see what the economy does. Or come to us for the focus you need to ignite ideas and make things happen. Our Branded Entertainment & Sponsorship programs will fine-tune your vision, augmenting strategy and creativity - and get you ready to execute on your great ideas now.