You manage a top global brand or a portfolio of
well-known brands. What's your best
investment?
a) Advertising
b) PR & publicity?
So you think it could be PR & publicity? Not exactly, although any PR firm would argue their work represents a valuable investment. I'm not against PR & publicity - it works - and anything that works well is suitable; however, for the most part they tell you your campaign is achieving millions of media impressions - and lately on a few campaigns I've been around they claim billions of impressions. But what's an impression? That's their metric, not yours. And it isn't accurate - maybe only a small percentage of consumers of a given media outlet actually sees, hears, or remembers your message. They're not building you into a mega-star - it's like they are walking through a park trying to get everyone who fits the profile of the audience you want to reach to listen to your message. Does it work? It might raise your profile - but you're in business to bring in paying customers and ultimately if it doesn't do that it doesn't pay for itself as a great investment.
Sometimes, for the cost of a PR campaign you could have a much more compelling offering... we'll show you how to combine entertainment/education/art or cause marketing themes (things people actually want to see) and build them around your brand, your message, and your company.
Is it easy? No. But neither is advertising, PR/publicity, or social media campaigns - the benefit of our work is that you often get to include the benefits of those established mediums, and you are free to maximize their impact.
c) Social media
You could wait to see what the economy does. Or come to us for
the focus you need to ignite ideas and make things happen. Our Branded
Entertainment & Sponsorship programs will fine-tune your vision, augmenting
strategy and creativity - and get you ready to execute on your great ideas
now.